LAST YEAR RECAP:
At our inaugural event last year, over 60 adults AND their partners and children came out to try skateboarding, most for the very first time. Adults got the opportunity to be the star of the show, to push past their fears, and to live their best lives. The event was lighthearted, fun, spirited and uplifting. Their families were encouraging and engaged. Vendor Tables were busy and sponsors had a chance to connect with both the skaters and their families.
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Adults came in uncertain and scared and left self-assured and confident. 60 plus adults with full hearts and souls. Many of those beginner skaters have become part of the family and continue to skate with Aunty Skates!
about
aunty skates
Oorbee Roy (she/her), is a Toronto-based mom, entrepreneur, motivational speaker, content creator, and adult skateboarder She’s the cool mom who started skateboarding at the age of 43 so she could spend more time with her kids.
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Oorbee is on a mission to spread joy and positivity by sharing her skateboarding journey and the way it’s transformed her life, on social media. Her mission is simple: to remind you go out there and live your best life, it’s never too late!
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Over 65 Million Organic Views on TikTok, Instagram, and YouTube
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32% of over 180k TikTok followers based in Toronto
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Regular features in Canadian Media like BlogTO, CBC Radio, CBC News, Maclean's, Cityline, ET Canada, Breakfast Television, the Globe and Mail and Global News
175K+ FOLLOWERS / 55 MILLION VIEWS
FEMALE 78% / MALE 22%
AGES 18-24 51% / 28% / 35+ 21%
TORONTO 32%
30K+ FOLLOWERS / 7 MILLION VIEWS
FEMALE 66% / MALE 34%
AGES 25-34 34% / 35-44 26% / 35+ 40%
CANADA 15.5%
EVENT DEMOGRAPHICS
media + MARKETING
Aunty Skates will engage with media connections throughout the GTA to promote the event as well as organic and paid reach on Instagram and TikTok.
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Upcoming Media (as of March 2): This event will be promoted in features on Aunty Skates in Toronto Star, CBC Radio, and the Pursuit of Gold Podcast by Laura Wilkinson.
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sponsorship levelS
1 / *SOLD OUT*
PRO LEVEL $2500
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Naming Rights
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Company Logo Incorporated into logo lockup at top
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Products included in giveaways/raffle
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Opportunity to activate at event, tent will be provided
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Opportunity to present awards/raffle
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Opportunity to participate in the event
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Opportunity for staff to volunteer at event
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Premier Feature in Reel and TikTok promoting and recapping event
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3 IG/TikTok story frames before event and 3 during event
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Headline Feature in e-communications
2 / STOKED LEVEL $1000
(2 of 5 Available)
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Sponsor a clinic of your Choice with Naming Rights for the clinic
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Company Logo Incorporated into logo lockup at bottom
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Products included in giveaways/raffle
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Sponsor shout-out at event
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Opportunity to activate at event
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Opportunity to participate in the event
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Opportunity for staff to volunteer at event
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Feature in Reel and TikTok promoting and recapping event
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1 IG/TikTok story frames before event and 3 during event
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Feature in e-communications
3 / FLOW LEVEL (PRODUCTS)
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Small Company Logo Incorporated into logo lockup at bottom (limited spots left)
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Products included in giveaways/raffle
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Sponsor shout-out at event
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Opportunity to participate in the event
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Mention in Reel and TikTok promoting and recapping event
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1 IG/TikTok story frame before event and 1 during event
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Mention in e-communications
4 / FOOD & BEVY (PRODUCTS)
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Company Logo Incorporated into logo lockup at bottom
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Opportunity to give away product/samples
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Opportunity to participate in the event
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Sponsor shout-out at event
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Mention in Reel and TikTok promoting and recapping event
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1 IG/TikTok story frame before event and 1 during event
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Mention in e-communications